Check out the list prices for any used BMW, and you will
find that aside from full-fat M and special edition models, M Sport versions
have the highest list prices compared to more basic trim levels such as ES, SE,
Sport, and Luxury.
The saleability of BMWs with an M Sport badge is higher than
those without because they have the M Sport package, which can add as much as
£5,000 to the RRP of a BMW from new. For the extra dosh, you get sportier styling
and a few technology upgrades, such as LED headlights and
Drive Performance Control in the 3 Series F30.
Ultimately, you could say that 'M Sport' is only a badge,
but that badge holds weight in saleability, carrying prestige and suggesting
higher performance and exclusivity, even if the car isn't a true M or special
edition model.
The
different levels of BMW
M Sport is BMW's highest standard trim grade, adding only
styling and technology upgrades. We occasionally get special versions like the
'M Sport Shadow Edition' towards the end of production, like in the F30 (a ploy
to flog old parts).
Sometimes, a model will also have an M Performance model, a
perfect case in point being the BMW M240i for the 2 Series Coupe.
At the pinnacle of BMW's range, we have full-fat M cars,
such as the BMW M2, which sits above the M240i. M cars are standalone models in
terms of performance and pricing, with a unique market and desirability.
Returning to the M Sport badge, this is a trim level – it
doesn't give you a more powerful engine. Depending on the model and year, you
usually get big alloy wheels, sporty bumpers and
headlights, full leather, and sports seats.
Sometimes,
it's about more than the badge!
Plenty of people in the market for a used BMW will only buy
one with an M Sport badge because every other model looks too basic. For
others, they want the extra equipment on offer that is not available in a basic
SE or Sport model.
For example, the 3
Series F30 M Sport (2014) added Drive Performance Control (ECO PRO,
Comfort, Sport, and Sport+ modes) and M Sport suspension for better handling.
Both these are fantastic upgrades for keen drivers.
We must also consider resale and residual values because M
Sport versions depreciate slower than their non-M Sport counterparts. Strong
residual values translate to lower monthly payments if leasing or financing the
vehicle. The higher the projected residual, the lower the depreciation
calculated into the payments.
Most car buyers also don't plan to keep their vehicles
forever. The expected resale value down the line impacts the overall cost of
ownership, and M Sport models typically fetch higher prices when it comes time
to trade in or sell.
For us, there is great comfort in knowing a car is likely to
retain its value better as a hedge against depreciation, and this makes the M
Sport badge worth it.
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