Nissan’s history in Britain began in 1969 when the Datsun
brand was introduced, just as Nissan was phasing out the Datsun name globally.
One of the first models sold was the Datsun Cherry family car, which garnered
interest for its affordable price and high equipment levels compared to rivals.
Nissan set up a European headquarters in 1971 and began
expanding its British dealer network. Models like the Sunny and Violet were
among the earliest Japanese imports competing with domestic British brands.
Nissan quickly won fans for offering modern design and reliability.
The 1970s saw greater sales penetration, with the innovative
Datsun Cherry using Nissan’s CVCC engine to meet strict emissions standards.
Other important models arrived, like the larger Laurel and Bluebird, bringing
Japanese quality to the family car market.
The 1980s proved a major turning point for Nissan in
Britain. The brand was officially changed from Datsun to Nissan in 1983. The
first Micra Supermini arrived in 1983, proving hugely popular. The Micra set
the template for later superminis like the Note and Pixo.
Other pivotal models included the Bluebird replacement - the
Primera - demonstrating a sportier edge to Nissan products. As a reflection of
its growing reputation, Nissan opened a new manufacturing plant in Sunderland
in 1986 that continues production today.
The 1990s saw iconic new models cement Nissan’s identity in
Britain. The innovative 100NX coupe demonstrated Japanese style and performance
while the Micra found a new generation of young drivers. 1993 marked the debut
of Nissan’s electric vehicle program with the micro-EV concept.
Into the 2000s, Nissan further expanded its range with
crossovers like the Qashqai and Juke. Nissan also acquired prestige brand
Infiniti to access the luxury market. The LEAF full EV pioneered affordable
zero-emissions driving, making EVs a core part of Nissan's strategy.
Today Nissan remains a fixture in the British car market
thanks to contemporary styling, green powertrains and durability across its
range. From humble 1970s beginnings, Nissan has climbed to be one of the UK’s
most successful imported car brands.
In summary, Nissan’s increasing popularity in Britain has mirrored its rise from a niche Asian import to a leading global carmaker. By democratising technologies like EVs and offering buyers quality and reliability, Nissan has earned its place as a staple choice on British roads.
Leave a Comment